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Are you leveraging the unprecedented reach of mobile technology?

The reach of mobile technology is increasing at an unprecedented pace. Opera Software released it latest “State of the Mobile Web Report” http://www.opera.com/smw/2010/02/. There are a number of very interesting data points that businesses need to consider. A point of...

The impact of good user design.

This week I was introduced to a website that is dedicated to the thought that if you make a product fun you will increase user adoption and utilization. The Fun Theory team recently took this philosophy and applied it to recycling bins in the UK. Here’s the idea. Can...