What are the first things that come to mind when thinking of your service vehicles? Immediate thoughts might include…
- Fuel Costs
- Windshield Time
All of these are critical points for fleet management. However, when is the last time you thought about your fleet vehicles as marketing machines?
According to the American Trucking Association study; The Visual Impact of Trucks in Traffic, showed a single commercial van with an effective exterior wrap can garner up to 16 million visual impressions per year. Here are some additional nuggets from their for you to consider:
- 96% noticed truck side ads
- 98% said fleet graphics created a positive image for the company
- 96% said fleet graphics had more impact than billboards
- 75% of people developed an impression about a company and its products
- 29% would base a buying decision on the impression
Talk about an opportunity for company branding!
Some service companies have this dialed in recognizing their service vehicles are rolling billboards.
Here a few examples of how service companies have pimped their rides. to get your marketing and branding mind thinking:
If you’ve got an awesome ride you’d like to highlight send us a link and we’ll include it on this list.
Jody Sedrick, CEO
Follow me on Twitter: @jodysedrick and @zenwareinc
LinkedIn Profile: Jodysedrick
Zenware Inc. is a Boise Idaho based company that specializes In custom mobile software development, custom iOS development, custom Android development, iPad software development, iPhone software development, custom web development, web hosting and SaaS based work order management software. We also have a powerful line up of off-the-shelf mobile cloud solutions; RoadFS™, Harvest Bin™ and ZWarehouse™