What are the first things that come to mind when thinking of your service vehicles? Immediate thoughts might include…
- Fuel Costs
- Windshield Time
All of these are critical points for fleet management. However, when is the last time you thought about your fleet vehicles as marketing machines?
According to the American Trucking Association study; The Visual Impact of Trucks in Traffic, showed a single commercial van with an effective exterior wrap can garner up to 16 million visual impressions per year. Here are some additional nuggets from their for you to consider:
- 96% noticed truck side ads
- 98% said fleet graphics created a positive image for the company
- 96% said fleet graphics had more impact than billboards
- 75% of people developed an impression about a company and its products
- 29% would base a buying decision on the impression
Talk about an opportunity for company branding!
Some service companies have this dialed in recognizing their service vehicles are rolling billboards.
Here a few examples of how service companies have pimped their rides. to get your marketing and branding mind thinking:
Interior Magic – http://myinteriormagic.com
Doctor Cool – Special look for Breast Cancer Awareness
Long Point Pest Control – A picture paints 1000 Words
If you’ve got an awesome ride you’d like to highlight send us a link and we’ll include it on this list.
Jody Sedrick, CEO
Follow me on Twitter: @jodysedrick and @zenwareinc
LinkedIn Profile: Jodysedrick
Zenware Inc. is a Boise Idaho based company that specializes In custom mobile software development, custom iOS development, custom Android development, iPad software development, iPhone software development, custom web development, web hosting and SaaS based work order management software. We also have a powerful line up of off-the-shelf mobile cloud solutions; ZenTouch, and ZWarehouse
Mobile, Mobile on the Wall. Which OS is fairest of them all.
This week I was reading the Linked-In Group “ SAP Mobility –
Mobilizing Business on the Move”. The question posed to the group “Which smartphone/PDA mobile platform, in your opinion, will dominate the market in five years Microsoft ( Mobile 7), Google (Android) or Apple (Iphone)?” seems to be the question many of the “mobile denizens” are asking.
With continued improvements in smartphones, mobile OS platforms, 3G/4G networks, apps stores, mobility platforms the raw ingredients are there for an explosion in business applications extending to mobile devices.
I get the feeling many companies are holding back their decision to extend business process to mobile solutions. It’s as if they are looking into the Magic Mirror attempting to divine which decision is correct. But as the power of mobile devices increase, cellular networks become faster and coverage becomes more ubiquitous the decision becomes even more urgent to move forward to stay competitive.
To me it’s less a question of what Mobile OS your going to adopt but which business process will be mobilized first. Areas you can achieve immediate ROI include:
- Mobile CRM
- Field Service
- Inventory Management
- Job Costing
- Route Management and Optimization
- Mobile work order dispatch
- Parts and equipment consumption
- GPS Proof of Delivery or Inspection
Choosing the right mobile OS, platform and devices are important decisions. But the more important question is “when will you stop gazing in to the mobile OS mirror and take action?”
My friend Mike sent me a link in a printed letter of a hike in Arizona he did. It was this:
Of course I had to type it in, so I started transcribing it into my browser’s address bar…ignoring the case:
I got a this error:
The requested URL /hikes/Arizona/Tonto/Hellsgate3.htm was not found on this server.
Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.
WebServerX Server at www.toddshikingguide.com Port 80
I thought I must have typed it in wrong. I double and triple checked it. It looked right. I googled: “site:toddshikingguide.com tonto” and there was the page. I clicked on it and it worked. I compared the two links. They appeared to have all the same letters…excepted the case. Could it be!? I went back-back-back to where I had typed in the address and
got the error. I corrected all the letters that should have been capitalized. Voila! It worked. That blew my mind: a web server that cares about case!? I’ve been doing web stuff since 1995 (15 years) and this is the first I can remember seeing this type of thing. The error message said WebServerX. What’s that? Then I found somewhere:
WebServerX is just a fake web server name. Typically entered to disguise the web server version to prevent exploit attempts
So what webserver is it that cares about case….?