The tidal shift to mobile – are you responding?

This week I had a phenomenal opportunity to sit down with a new customer. Since 2005 they have been running an ever growing online web business and store front. They’ve come to a point in the evolution of the company that they want to take advantage of new web technologies and develop a mobile app to better facilitate and enhance their customers experience. A few interesting notes that came out of our meeting regarding their current web traffic.

  • 32 % is initiated from a smartphone
  • 22% from an iPad or Tablet
  • 46% from a desktop

Essentially 54 percent of their business is driven to them via a mobile device.  Yes – they are exploring how can they leverage this shift in mobile traffic. The anecdotal conversation was very revealing. As we discussed these mobile trends they are seeing in their customers one of the partners commented, “I am the face of the customer. I do 80% of my shopping on my iPhone. It’s always in my hands and enables me to search for products anytime. If I come across a site that is not mobile friendly I typically leave and look for one that is. If it’s something I really need or I need to do deeper research I’ll email myself the URL so that I can look at it on my laptop later. But I otherwise prefer to do everything on my mobile”   Mobile Tsunami

One might argue the mobile shift has happened. I would argue it’s happening.  A lot of companies are still working to make the transition.  Are you shifting your strategies to take advantage of mobile in your business?

When discussing this with my partner Rod Puzey he pointed out that “You’re leaving business on the table if you only support one option. Not everything is ideal for the mobile but it comes down to providing the right form factor for the right situation.”

I’m reminded of an experience I had with my wife  camping on the beach of Puerto Penasco.  On our first morning the tide was very low and we decided to take a walk on the rocky shore. Exploring the nooks and crannies for stranded fish and crabs we barely noticed the incoming tide.  When I realized tide was coming in it was almost too late. I grabbed my wife and we turned to shore.  The tide quickly rose to our knees with 75 yards to go when I took another step and was over my head in water.  We were stranded, forced to swim very turbulent water. Obviously we survived but only after considerable effort to get on shore.

Where are you and/or your company in managing the tidal shift to mobile? Are you taking a similar path to my walk in Puerto Penasco – where you think all is well, noting that the tide is changing, but on the verge of being swept under by the incoming tide wondering what happened?

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Zenware - Mobile, Cloud, Web, SaaS and Software SolutionsJody Sedrick, CEO
Follow me on Twitter: @jodysedrick and @zenwareinc
LinkedIn Profile: Jodysedrick
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Zenware Inc. is a Boise Idaho based company that specializes In custom mobile software development, custom iOS development, custom Android development, iPad software development, iPhone software development, custom web development, web hosting and SaaS based work order management software. We also have a powerful line up of off-the-shelf mobile cloud solutions; RoadFS (formely ZenTouch™), Harvest Bin, and ZWarehouse

 

Brother RJ3050 Printer Setup for Harvest Bin

Brother-3050-400pxWe thought we’d share these instructions on how to setup the Brother RJ-3050 printer with Harvest Bin and an iPad.

Brother Support & Configuration Page for the RJ-3050

Visual instructions to download the Brother Driver and Printer Tool

 

  • Install the RJ-3050 print drivers on the Windows Machine
  • Connect the printer to the Windows Machine a USB cable
  • Go To Printer Setup Utility
  • Go into communication settings
  • Select the Wireless Direct tab
  • Select Wireless Direct Settings in the selection box
    Brother-WirelessDirect
  • In the drop down select STATIC
  • Enter  your preferred SSID (Network Name) or use the default
  • Enter a Network key
  • Go to the iPad
  • Open Settings
  • Select WIFI
  • Select the Wireless Direct SSID name associated with the printer
  • Enter the Network Key

Note: To setup the Brother Wireless Direct settings you must connect the printer to a Windows machine.

Supported Windows Version

  • Windows® 10 (32-bit)
  • Windows® 10 (64-bit)
  • Windows® 8 (32-bit)
  • Windows® 8 (64-bit)
  • Windows® 7 (32-bit)
  • Windows® 7 (64-bit)
  • Windows Vista® (32-bit)
  • Windows Vista® (64-bit)
  • Windows Server® 2012 R2
  • Windows Server® 2012
  • Windows Server® 2008 R2
  • Windows Server® 2008 (32-bit)
  • Windows Server® 2008 (64-bit)

Here is a snapshot where to go on the Brother website to download the Printer Tool and Driver

Brother Printers Download Drivers and Printer Config Tool

 

Reminded of the 64 Bit Support requirement for iOS 8 this week

Brother-Rugged-Jet-3150This week we ran into a little hurdle rolling out new printers for our new iPad app Harvest Bin.  A number of the orchards using our bin tracking system opted to use the Brother Rugged Jet 3150.  The development team encountered a minor hiccup as the current available drivers only supported 32 Bit.  (If you haven’t heard Apple now requires 64bit Support for all iOS apps.)

A minor set back, however with a little code rework and bit of research for the 64 bit driver we are off and running.

We will also support printing to the Zebra GX420T.

Oh, and if you don’t speak 64Bit and 32 Bit, that’s ok we have smart guys in the back who know how to translate and how to implement it into the solution.

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Zenware - Mobile, Cloud, Web, SaaS and Software SolutionsJody Sedrick, CEO
Follow me on Twitter: @jodysedrick and @zenwareinc
LinkedIn Profile: Jodysedrick
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Zenware Inc. is a Boise Idaho based company that specializes In custom mobile software development, custom iOS development, custom Android development, iPad software development, iPhone software development, custom web development, web hosting and SaaS based work order management software. We also have a powerful line up of off-the-shelf mobile cloud solutions; ZenTouch now RoadFS, and ZWarehouse