For years I have watched Microsoft complacently sit back and let their foothold on the mobile market slip away. Mobile innovation from Microsoft has been conspicuously absent for the past 5 years. If it were not for the rugged space I suspect Windows Mobile would have already gone the way of Palm – a slow agonizing death. And even the rugged mobile space is asking the question “When will you support Android?”

Windows 8 is Microsoft’s last chance to resurrect Microsoft as a long-term viable mobile player enabling Microsoft to recapture marketshare.

Potential Windows Phone 8 Impacts on Business

1.Built-in Development Community, Tools and Resources

Microsoft has a built-in community to develop and deploy applications. Microsoft has the resources and community to promote and encourage development of applications. The tight integration of Windows 8 and Windows 8 Phone will be an attractive choice for CIOs and IT Managers who are looking to fully integrate mobile devices and internal systems.

2.Unique UI 

Windows 8 Phone provides a very unique and functional user interface.  Unlike Android where each manufacturer’s implementation is so varied you wonder if you have the same OS installed.

Microsoft wisely signed licensing agreements with Apple for some of the mobile technologies in their development of WP8. This offers some protection to the device manufacturers. I’m sure manufacturers will consider this as they watch the Samsung vs. Apple court battles continue.

3.Opportunity to Earn a Piece of the Rugged Market

I know that many rugged mobile device users are clamoring for a better device experience. They are tired of wrestling with a needle-sized stylus to enter data and an OS that hasn’t been significantly updated for 5 years. Many are even reconsidering the rugged versus consumer grade ROI argument in light of providing a more fluid way of collecting and recording information in the field. I have also noticed a culture characteristic that has underlined some purchasing decisions. This may seem petty but a reality, many rugged mobile device users I’ve talked to want the iOS experience but they see the iPhone as a “preppy, costly, elite user” mobile device. They see the Android as a blue collar, affordable mobile device option that could play very nicely for Windows Phone 8 adoption.

4.Built-in Printing

This could be the Trojan Horse for Windows 8 Phone business and field service adoption. Printing in the field from an iPhone or Android is a three-ring circus. The hoops you have to jump through to print in the field is largely dependent upon third party intermediaries or full connection to a wireless network.  If Windows 8 Phone provides direct printing this will serve as a dark horse feature that will help the adoption especially in the service sector.

5.Tablet Form Factor

Can you say Coup de Tat? The Surface, scheduled for release Oct. 26th, could be the device that accelerates Microsoft’s recapture of lost ground in the mobile space. Many people want the larger form factor provided by a tablet device. I’ve especially noted this in the field service industries where they want a mobile device that accommodates fat, grubby, man-sized fingers and a full set of mobile functionality.  Add the dual functionality of switching between Windows 8 and traditional Windows mode and Microsoft has provided nice transitional step for many potential users. This coupled with the promise of easier mobile printing could kick the door wide open for Windows 8.

The field is ripe for Microsoft to recapture its place as major mobility contender. Question is will Windows 8 have enough punch to excite mobile users and resurrect the sleeping giant?

Jody Sedrick
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This week I had a great lunch meeting with a new client. One of the first things my client shared with me was the fact that “We’ve purchased 20 plus iPads for a pilot project and now everyone is wondering what to do with them.” The client then asked me “Do you have some recommendations?”

This is a common theme I run across among potential and new clients. In their excitement and promise of enterprise mobility they rush to invest in new equipment without developing a plan for enterprise mobility.

The timeliness of this is evidenced in Kevin Benedict’s blog post today highlighting some of the results of his  2012 Mid-Year Enterprise Mobility Survey where he asked vendors key questions about the challenges encountered implementing mobility. The number one challenge…. Drum roll please…..

“Q: What are your biggest challenges to implementing enterprise mobility today?”

“A: The number 1 answer was, “Developing an enterprise-wide mobile strategy.”  There was a tie for the next 2 between, “Determining anticipated ROIs” and, “Educating stakeholders on the potential impact of enterprise mobility on the business.” 

(source Kevin Benedict’s Enterprise Mobility Strategy Blog)

The importance of developing an enterprise-wide mobile strategy is critical. Many companies that I’ve delivered mobile solutions for are on the third or fourth mobile implementation specifically because they hadn’t developed or thought through these three areas.

In the case of my client this week they clearly hadn’t developed an enterprise-wide mobile strategy. In fact it was just the opposite, they through iPads at the stake holders and said “here catch the vision of mobility”. That’s going to be a little difficult with 14 plus divisions, each with different ideas, interest, understanding, comfortability and vision of mobility. Further compounding the problem, each division has it’s own ability to accept or reject the proposed solutions. (You might have guessed it’s a state entity).

How do you successfully implement an enterprise solution in such an environment? You have to go back to the foundational requirements.

1. Develop an enterprise-wide mobile strategy.
2. Educating Stake Holders
3. Determine anticipated ROIs

I’m working with my client through this process now.

Notice that while Kevin’s survey results showed “Determining Anticipated ROIs” and “Educating Stakeholders” tied in importance, each customer is going to be slightly different. But generally I see the exact trends that are demonstrated in Kevin’s Survey.

With my current customer I placed educating stake holders a higher priority based on the sophistication, interest and willingness to adopt mobility of the division managers. Either way you will have to address both of these issues. I tend to see educating stake holders and determining anticipated ROIs as dependent companions that help illustrate and articulate the transformative power of mobility.

Bottom line don’t do anything with mobility until you lay a solid foundation for success.

Jody Sedrick

Forbes has a great article about how Nordstrom and Home Depot have adopted mobile POS devices enabling employees to check out customers anywhere in the store. Employees at Apple’s retail stores have been armed with mobile iTouch devices for several years that enable employees to scan a barcode and check out a customer immediately.  Companies like Nordstrom and Home Depot are seeing increased sales because they can expedite purchases as the customer is trying on clothes, makeup, cordless drills or circular saws. No more waiting in line “thinking” about your purchase. Using Mobile POS employees can capture the buying moment and reap the benefits for the retailers.

Some interesting tidbits

• Nordstrom’s first quarter sales increased 15.3% since implementing Mobile POS devices.
• The average number of items sold per sale increased
• The average sales price per sale increased

We are seeing similar trends in the adoption of mobile work order systems like ZenTouch in the service Industry.

Driving service business with mobile work orders

With a mobile work order system on an iPhone, Android or Rugged PDA service technicians have full access to services, parts and prices to quickly create an estimate or service ticket for a customer. One customer reported he has seen a 17% increase in service techs availability to take additional service calls just by implementing a mobile work order system. Spread that across 8 technicians – that’s a big impact on our business.

Another customer reports, “Customers seem to trust a digital system that breaks down costs for services and parts rather than watching me rifle through a stack of papers. I can present a complete service ticket, review the recommended services, add or delete items and allow them to approve service immediately.” In the event a customer decides to wait to initiate a service call to talk with their wife/husband, review finances, check their calendar, etc. a technician or estimator can save the estimate and schedule a call back with the customer. Now all estimates and work orders are accessible via a mobile device with a simple search.  Technicians can access past estimates and immediately revisit the estimate, email it to the customer or convert it to a work order on the spot.

Clearly efficiency gains are being recognized on both ends of the spectrum by implementing Mobile POS or Mobile Work Order Systems.  These efficiencies are enabling retailers like Nordstrom and Home Depot to drive business at the point of interaction.  Service industry leaders are experiencing identical results.  By improving the customer experience the decision to buy is expedited and mobile enabled businesses are reaping the benefits.

Jody Sedrick